Nationality: Spanish
Residence: Dubai, UAE
Field of study: Master’s degree – Business Administration and Management
University: Universidad Politécnica de Valencia
Work experience: I’m Laura, a seasoned Head of Brand & Marketing in the Web3 space, committed to elevating brand presence and fostering growth within the dynamic decentralized ecosystem. My expertise lies in partnering with Web3 projects to develop and implement strategic brand initiatives, ensuring a compelling and cohesive market identity. I thrive on understanding the unique goals of each project, identifying target audiences, and optimizing marketing strategies for impactful results. Collaborative by nature, I excel in team environments, leveraging strong communication, creativity, and analytics to drive success and achieve exceptional outcomes.
Current affiliation: Global Head of Marketing & Brand Web3
Current position: Fractional Head of Marketing Web3
Why is Bitcoin interesting? I’m drawn to Bitcoin for its potential to contribute to a fairer and more decentralized economy. This journey has fueled my interest in its transformative power. I’m excited about the possibilities it presents for a more inclusive and decentralized financial future.
My touchpoints with Bitcoin so far: I work in multiple crypto exchanges while actively engaging in self-education. I am currently enrolled in various courses to deepen my knowledge and simultaneously create content on Web3.
LinkedIn: Profile Link
