Why are NFTs interesting? NFT has the potential to improve the customer experience through art, music, and games, thereby enhancing virtual engagement. In addition, NFT generates more business opportunities for growth and development in marketing and other areas across a variety of industries.
My touchpoints with NFTs so far: I worked with a fintech advisory firm to develop DeFi strategy initiative for one of the financial institutions. This draws my interest in the broader perspective of Web3, including NFT. Additionally, this inspired my dissertation topic on blockchain technology.