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DLT Talents Profile – Victoria Leone

By June 24, 2024June 26th, 2024No Comments

Nationality: Polish

Residence: Poland

Field of study: Marketing & Advertising, Product Management, Coaching

University: Belarusian State Economic University, Economics and Marketing, 2013

Work experience: I have 13 years of experience in B2B Tech as a Chief Commercial Officer, including 9 years managing marketing and business development teams of up to 25 people. My main responsibility is to increase the company’s revenue, whether by efficiently running growth departments or working closely with product and support teams to improve a product and fulfill customer needs. I have vast experience in operational management (department structure, operations optimization, implementing new projects like account-based marketing or CRM), team coaching (1-1 meetings, personal development plans, retrospectives), hiring (300+ interviews), and project management. I specialize in: * Launching startups from 0 to 1, finding product-market fit and positioning (latest Web2 project: from 0 to $2M ARR in 1.5 years) * Building efficient systems for business growth, including marketing, sales, and business development * Managing all marketing funnel steps (SEO, PPC, content, influencers, conversion optimization, account-based marketing, etc.) * Conducting in-depth product analysis and focusing all efforts on customer behaviour * Building and managing high-performing teams

Current affiliation: Consulting, Sourcing for VC funds

Current position: Growth Consultant

Why is blockchain interesting? My interests are psychology and blockchain technology. I wondered why I am attracted to these things, and the answer is that they both contribute to one’s freedom. Following the journey to understand your mind and emotions gives you freedom in life choices; the more aware you are, the more freedom you have. Blockchain as a technology is built on the idea of financial freedom, not depending on third parties and institutions, but only on oneself.
It’s an empowering idea for me: to be a creator of my story, to have freedom and responsibility for choices in my life.

My touchpoints with blockchain and DLT so far: I’ve been a web3 enthusiast since 2020, when I bought my first ETH. Since then, I have helped gaming guilds, NFT studios, VC funds, and DeFi aggregators build their growth systems, find market positioning, create go-to-market strategies, and develop operations and internal processes for team management.

LinkedIn: Profile Link

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