Nationality: German
Residence: Germany
Field of study: Media & Communication
University: University of the Arts London
Work experience: Head of Content, Data, and SEO
Current affiliation: UAL
Current position: Consultant
Why is Bitcoin interesting? I find Bitcoin fascinating not just as the foundation of decentralized finance, but because it continues to evolve with innovations like Ordinals. The ability to inscribe unique digital assets directly onto the Bitcoin blockchain expands its utility beyond a store of value, unlocking new possibilities for NFTs and digital collectibles. This expansion holds huge potential for the culture industry.
My touchpoints with Bitcoin so far: As I transitioned into leading SEO strategies, I observed Bitcoin’s increasing search volume and how its market cycles influenced public interest. The spikes in Bitcoin-related searches often aligned with price surges, regulatory news, or major industry developments, such as institutional adoption. This intersection of media coverage, search behaviour, and financial speculation piqued my curiosity.
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